Out Of Office #17 – Lehamim

Good Morning!
It’s 9:05 and I’m starting my day at a Tel Avivian classic – Lehamim Bakery”.
The kind of place I had to mention at some point, a very known Institute in this city.
Also, a great choice for those who love the smell of bread (Lehem, in hebrew).

Lehamim - Entrance

I’m sitting in the main Lehamim branch, located in Hashmonain street.
It’s the best branch as long as I’m concerned because they bake for all the other shops.
They have the biggest variety and almost never run low on stock. I also like the fact it’s open 24/7 except Saturdays. And the fact you can sit in front of the kitchen and watch the bakers in real time.

Lehamim - racks

That’s one of +-15 racks. You can imagine the variety.

CHECKLIST

  • Bicycle Parking – 
  • Charging Plugs – V
  • Wifi – 
  • English Menu –  V
  • Price Range –$$ (cheap, $$ – regular, $$$ – fancy)
  • Food –  Modern Israeli kitchen with a huge variety of pastries and bread
  • Service – Pleasant and smile-filled
  • Kosher – V
  • Vegan Friendly –
  • 10bisV
  • Newspapers – V
  • Smoking – V (outside)
  • Final Score for Working/ Studying – 9/10

I walked through racks, sat down, and ordered a cup of fresh orange juice ().
It was nice and fresh, bringing me back to sanity after a crazy-hard morning pilates class.
The egg sandwich they recommended () arrived quickly after that.
Someone in the kitchen was very generous with the eggs, spread and veggies! I enjoyed every (warm) bite. As expected from such a known bakery in town, the seed-filled-crunchy-crumb-bread was great as well.

Lehamim - sandwich

Looks casual, but the bread makes it more than that!

Then, I ordered a cappuccino.
I give them an extra point for serving it with a little salty parmesan cookie.
My only comment on this one was that it was lukewarm when it arrived, I prefer my coffee very hot.
But rather than that, it was a good strong flavored coffee, approved by my standards.

Lehamim - Coffee

Always serve coffee with cookies. That’s a recipe for customer success Lehamim!

Timing comments – I think the best time to visit this place is  Tuesday, from 9 in the morning till the afternoon, when an antique market is run in the square facing the bakery. I find the colorful view inspiring and the market draws interesting people to the streets around the block.
Also note – the worst time to visit is Friday morning. That’s true for any place in Tel Aviv, but specifically at this place – it’s packed!
If you want to get service come on weekdays or very early on Friday, around 7-8 o’clock.
Another timing thing worth knowing – there’s a 1+1 sale on bread from 21:00 o’clock, in this branch only.

Lehamim - Pic From Balcony

Pic the market is set up

Now, I want to tell you about a little realization I had yesterday.
It happened because I had a serious creativity block during the day. I didn’t go away and I sought help online. A short research brought up a Refinery29 video about the subject by one of their cutest hosts, Lucie Fink. It was quite kitschy, I admit, but it made me understand what is my source of inspiration.
It’s my out of office mornings! The days me and my laptop begin by exploring the city through coffee, pastries and sandwiches.

Ideas just pop into my head when I take the time to drink coffee by myself.
I leave with sketches for the comics I publish weekly on my company’s website (something I do as the social media gal). I have notes with new spices I want to add to my rack or dishes I think of between bites. I also get lots of fashion inspiration from the stylish women of Tel Aviv, refreshing given the fact I work in a closed office with 8 un-stylish men.

So here I am today and I already thought of some creative marketing Ideas that would probably never pop in my mind if I wasn’t sitting in front of a colorful market, hearing a side conversation of two filmmakers from my right.

Those little visits really add something to my schedule and in case you haven’t tried it yet maybe you should give it a try! I say it’s worth getting over the social anxiety of sitting by yourself. (:

Lehamim - Pic from Inside

Isn’t this environment inspiring?

Ahh. The whole time I was sitting here I was thinking about the fact I’m going to study psychology next year. It’s been a week since I got expected and I’m still pumped!
I hope I can preserve these once-a-week-mornings as a student.
Maybe I’ll even work in a small coffee shop?
It’s way less glamorous than a hi-tech student position but it will make the smell of coffee and pastries part of my life. Hmm.. Thought.

Kisses from the not-yet-student that has to head back to her office!
Rotem

Picture from Lehamim's street

me & my fabulous Pilates mat